Published on: Wednesday April 27, 2022
Arabian Travel Market (ATM) 2022 is ready to welcome the world to the United Arab Emirates from Monday May 9 to Thursday May 12, welcoming 1,500 exhibitors, representatives from 112 global destinations and an expected 20,000 attendees.
The live broadcast will be followed by ATM Virtual, which will run from Tuesday May 17 to Wednesday May 18.
Taking place at the Dubai World Trade Center (DWTC) in conjunction with Dubai’s Department of Economy and Tourism (DET), the 29th edition of ATM will be a staple of the annual UAE Arab Travel Week.
In line with this year’s theme “The Future of International Travel and Tourism“, ATM 2022 will feature a wide selection of sessions and events, allowing industry professionals from around the world to discuss current trends and explore long-term opportunities in travel, transportation, tourism, hospitality, events, attractions and more.
Kerry Prince, Chief Growth Officer, RX, said business travel spending in the Middle East is expected to grow 32% this year, according to the World Travel & Tourism Council (WTTC) and these figures underscore the positive sentiment that we lived all over the area.
This naturally bodes well for another successful edition of ATM, providing a catalyst to set our industry firmly on the path to a robust and sustainable recovery, alongside our partners the DET and of course the DWTC.
The showroom for this year’s edition will be over 85% larger than at ATM 2021.
This growth is due to the expansion of several sectoral and regional areas, including Travel Tech (380%); hotels (71%); the Middle East (57%); Africa (56%); Asia (50%); and Europe (49%).
Issam Kazim, Managing Director of the Dubai Corporation for Tourism and Commerce Marketing (Dubai Tourism), said Dubai’s Department of Economy and Tourism was pleased to be part of this important event in the global tourism calendar and looked forward to discuss and explore opportunities. for sustainable growth, in line with the vision of His Highness Sheikh Mohammed bin Rashid Al Maktoum, Vice President and Prime Minister of the United Arab Emirates and Ruler of Dubai to make Dubai the most visited destination and the best city in the world to live and work in.
Since reopening to the global market in July 2020, Dubai has never looked back. They have been able to build on this momentum year after year, leading to a hugely successful Expo 2020 Dubai.
And ATM comes at a time when the rest of the world wants to be part of this remarkable journey with Dubai.
As host city, we welcome our industry partners and travel and tourism professionals to this dynamic networking environment to share experiences, ideas and best practices to reinvigorate the growth of tourism in a post world. -pandemic.
As Dubai continues to lead the recovery of the international business events sector, it is also important that they recognize the unwavering support of all our stakeholders and partners, which has helped to further strengthen the trust that international travelers have placed in the city as a global destination. open, safe and accessible.
Danielle Curtis, Exhibition Director ME – Arabian Travel Market, said ATM 2022 will see a wide range of industry leaders take to the stage, offering expert insights into trends, challenges and opportunities for our entire industry.
One of the many highlights of the show, the revamped and renamed ATM Travel Tech event, formerly known as Travel Forward, has seen a year-over-year expansion of nearly 400%.
In addition to the latest travel technology products and services, the ATM Travel Tech Stage will host a series of seminars, panel discussions and presentations focused on the long-term trajectory of tourism in the Middle East.
The first Draper-Aladdin ATM Startup Contest, meanwhile, has generated significant excitement since its launch earlier this year.
As a globally recognized technology hub, Dubai offers an unparalleled environment for entrepreneurs and start-ups working to advance travel, tourism and hospitality, Curtis said.
That’s why ATM 2022 is partnering with AladdinB2B and Draper Associates.
Together, they aim to help incubate a new generation of industrial innovations, she continued.
By capitalizing on the Middle East’s status as an innovation hub and leveraging the region’s ongoing start-up phenomenon, ATM 2022 will act as a much-needed incubator for future technologies and innovation.
Focusing on current and future trends for tour operators and attractions, [email protected] will provide expert advice on growing business through marketing, technology, distribution, thought leadership and relationships at management level.
GBTA, meanwhile, will provide the latest business travel content, research and education to help drive the industry’s ongoing recovery and support the longer-term growth of business travel.
ATM 2022 will feature in-depth buyer forums dedicated to India and Saudi Arabia, allowing attendees to explore trends and potential opportunities in the two key markets.
The showroom will also feature live interviews with aviation and hospitality experts; debates on the future of sports, urban and responsible tourism; digital influencer networking; best stand award; and the return of ILTM Arabia, which focuses on the lucrative luxury travel market.
Capitalizing on the upward trajectory of regional tourism investment, the ITIC-ATM Middle East Summit – jointly organized by ATM and the International Tourism Investment Conference (ITIC) – will shed light on access to finance for projects in the post-COVID era.
With speakers including Gerald Lawless, ITIC Director and WTTC Ambassador; Hon. Edmund Bartlett, Jamaican Minister of Tourism; and Dr. Taleb Rifai, President of ITIC and former Secretary General of UNWTO, this event will provide a timely opportunity for travel and tourism professionals to explore investment opportunities, discover new modes of financing and network with peers around the world.
Curtis said they are also looking forward to hosting speakers from the World Travel & Tourism Council (WTTC), Saudi Arabia’s Ministry of Tourism and Qatar Tourism, not to mention a wide selection of regional and international brands.
This year’s edition will feature representatives from Etihad, SAUDIA, Qatar Airways, Royal Jordanian, Boeing, Emaar Hospitality Group, Radisson Hotel Group and many more.
Building on the success of ATM’s hybrid approach during the global pandemic, this year’s in-person event will be followed by the third episode of ATM Virtual, which will take place from Tuesday May 17 to Wednesday May 18, 2022.
This component will offer industry professionals the ability to showcase their destinations to a global audience of travel buyers and provide a platform for travel professionals to pursue their all-important one-on-one meetings and view on-demand sessions conducted during the course in person. show off from the comfort of their homes and offices.
The next edition of ATM will coincide with Arabian Travel Week, a festival of events dedicated to enabling travel professionals around the world to collaborate and shape the recovery of the travel industry in the Middle East through exhibitions, conferences, information breakfasts, awards and product launches. and networking events.
In addition to ATM 2022, the Draper-Aladdin ATM Startup Contest; ATM travel technology; virtual ATM; ILTM Arabia; ARIVAL Dubai; ITIC; GBTA business travel forums; speed networking events for buyers and networking of influencers; the 2022 Hotel Trophies; and the 2022 Business Traveler Awards will all take place under the auspices of Arabian Travel Week 2022, which runs from Monday May 9 to Thursday May 19 in Dubai.
The UAE remains one of the most Covid-secure countries on the planet, with consistently low case rates and robust measures to keep tourists safe at every stage of their visit.
Like its neighboring emirates, Dubai is committed to maintaining the highest health and safety standards.
Strategic partners for ATM 2022 include Dubai Department of Economy and Tourism (DET) as Destination Partner, Emirates as Official Airline Partner and Emaar Hospitality Group as Official Hotel Partner.
Commenting on the Hybrid ATM 2022 event, the show’s strategic partners said:
Adnan Kazim, Commercial Director of Emirates, said that as long-time partners of this event, they are delighted to be back at the ATM, in its biggest post-pandemic edition, and they are proud may it come back even better this year as the industry recovers, reinforcing all signs of a positive outlook.
They are ready to engage with the travel industry with our latest and greatest products as they progress through the recovery, and all are collectively preparing to meet pent-up travel demand.
At Emirates, the focus remains on recovery – rebuilding our network and capacity to pre-pandemic levels; helping the industry recover through close cooperation and meaningful partnerships and investing for the future to position ourselves on an even stronger footing.
Mark Kirby, Head of Emaar Hospitality Group, added that Dubai has maintained its iconic tourist appeal through a strategic, forward-thinking approach and through collaborative platforms like the Arabian Travel Market, they can honor the true potential of our region.
They are delighted to be the Official Hotel Partner again, as it brings immense value in terms of building long-term relationships as we work alongside key stakeholders to reshape the landscape of the industry.
This year has seen a remarkable recovery in our industry, and we look forward to accelerating our success in meeting new hospitality trends and demands in this new era of hospitality and travel.
Tags: Arabian Travel Week (ATM) 2022, Business Traveler Awards 2022, Dubai Tourism, Dubai World Trade Center (DWTC), Global Business Travel Association (GBTA), UNWTO Tourism