The Arabian Travel Market will open its doors today – News

The 2022 edition of the event will see an 85% increase in floor space year-on-year, with Middle Eastern destinations eclipsing 2019 figures

The 2022 edition of the event will see an 85% increase in floor space year-over-year, with Middle Eastern destinations eclipsing 2019 figures. — Photo provided

Relative to staff

Published: Sun, May 8, 2022, 5:51 PM

Last update: Mon 9 May 2022, 13:03

Travel professionals from around the world flock to Dubai for the Arabian Travel Market, the Middle East’s premier travel industry event, which returns to the Dubai World Trade Center today (9 May).

The event will welcome more than 20,000 visitors and more than 1,500 exhibiting companies during the four-day tourism showcase, which will end on Thursday, May 12. About 112 countries will be presented at the show, from Japan to Jamaica and from South Africa to Italy.

Industry professionals will have the opportunity to meet and discuss the latest trends from a cross section of travel, including technology, transportation, sustainability, events and business.

Danielle Curtis, Exhibition Director ME – Arabian Travel Market, said the Arabian Travel Market 2022 will reiterate the importance of the travel industry as “we continue to address the challenges of Covid-19 while explaining how we’re moving the industry forward.”

“The tourism industry has rebounded incredibly well. As a result, we saw a marked increase in attendance, with floor space increasing by more than 85% over the previous year and exhibitor space in the Middle East eclipsing 2019 levels. We now have the perfect opportunity to hear from industry professionals about the latest trends helping the industry recover and thrive in many cases,” said Curtis.

In keeping with this year’s theme “The Future of International Travel and Tourism“, ATM 2022 will unveil new technology that will eliminate the need for business cards and allow exhibitors and visitors to share details, brochures and marketing materials. via innovative scanners and badges.

Further underscoring the focus on technology is the revamped and renamed ATM Travel Tech event, formerly called Travel Forward. A host of exciting sessions will take place, including NEOM’s vision and strategy for creating memorable experiences by Andrew McEvoy, Chief Tourism Officer, Neom.

Elsewhere on the agenda, Zeina Dagher, CEO of Emaar Entertainment, will discuss the future of tourist attractions, traveler trends and next steps in distribution, attraction technology and customer experience. .

The first Draper-Aladdin ATM Startup Competition, which launched earlier this year, will see 15 travel, tourism and hospitality start-ups submit $500,000 in funding and potentially an additional $500,000 investment. as part of the hit TV show, Meet the Clothiers.

Debuting on the live show, the [email protected] forum and the Global Business Travel Association (GBTA) will focus on current and future trends for tour operators and attractions. ATM will also feature in-depth buyer forums dedicated to India and Saudi Arabia, live interviews with aviation and hospitality experts and will feature the return of ILTM Arabia with its focus on the lucrative luxury travel market.

Capitalizing on the growth of regional tourism investment, the ITIC-ATM Middle East Summit – co-hosted by ATM and the International Tourism Investment Conference (ITIC) – will shed light on access to project finance in the era post-Covid and will include a high-level ministerial meeting session.

Building on the success of ATM’s hybrid approach during the global pandemic, this year’s in-person event will be followed by the third installment of ATM Virtual, which will take place from Tuesday May 17 to Wednesday May 18, 2022.

ATM 2022 is being held in conjunction with the Dubai World Trade Center and its strategic partners include Dubai Department of Economy and Tourism (DET) as Destination Partner, Emirates as Official Airline Partner and Emaar Hospitality Group as as official hotel partner.

Starting at 10 a.m. on Monday, May 9, the ATM continues until 5 p.m. on Thursday, May 12.

Key points to remember

• More than 20,000 visitors and 1,500 exhibiting companies from 112 destinations are expected during the four days of tourism showcase

• Country of Japan to Jamaica and South Africa in San Marino represented

• New technology for be set up, further facilitating links between visitors and exhibitors

• Arab travel market 2022 will take place at the Dubai World Trade Center from May 9-12 and online from May 17-18

[email protected]