Lea Dolan, CNN
From September 27 to October 5, the streets of Paris will once again come alive with models, designers and publishers as fashion week prepares to invade the capital. There are over 100 brands on the official Paris Fashion Week schedule – and while only about a third of designers plan in-person shows, the event is already in stark contrast to last season’s all-digital schedule.
Historic houses such as Dior, Chanel, Louis Vuitton, Valentino and Balenciaga will return to the physical track, while auspicious emerging designers like South African brand Thebe Magugu and French house Marine Serre will remain digital.
Of the in-person shows scheduled, the first glimpses already promise a show. L’Oréal will present its fourth fashion show after a year of hiatus. Already presented along the Champs-Élysées and on a custom-made floating footbridge floating on the Seine, L’Oréal will this year occupy the picturesque square, the Human Rights Square, facing the Eiffel Tower.
Likewise, Balmain is designing its second music festival, to be held at La Seine Musicale, a historic venue located on an island in the middle of the city’s main river.
“It only takes a series of notes to trigger an avalanche of thoughts, inspiration and memories,” Olivier Rousteing, the label’s creative director, said in a press release. “That’s why it’s impossible for me to imagine a creative moment or an inspiration without thinking about its accompanying music.”
Rick Owens, who once filled room spaces with dry ice and flaming pyres, and even sent human backpacks to the track before, is sure to make an explosive return to the podiums this season. Owens’ last physical show in Paris was in March of last year, just ten days before the city entered its first lockdown.
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