Fashion shoppers looking to add high-end products to their store shelves will be excited about the new high price segment that will debut at the next OFFPRICE lounge. August 7-10 at the Las Vegas Convention Center, alongside MAGIC Las Vegas During Las Vegas Fashion Week, the new EVOLVE Marketplace is designed to meet the needs of discerning retailers looking for high styles and urban trends at competitive prices.
EVOLVE will offer higher margins on quality apparel, including engineered products, in-season collections, on-trend items, and inventory readily available from a curated selection of vendors.
“If you’re in the retail business and want to make money, you’ve got to have an off-price strategy,” said Angela Kamine, director of sales for the OFFPRICE Show. “This is why we are launching EVOLVE. We offer every retailer the ability to increase their margins on all purchases, from value to premium. “
In addition to enabling buyers to find better quality products at reasonable prices, EVOLVE exhibitors will benefit from targeted marketing to discriminating groups of buyers, she added.
According to Tricia Barglof, executive director of OFFPRICE, EVOLVE is an “evolution” of the previous boutique section of OFFPRICE, expanded to serve a larger population of retailers.
“The boutique section was successful, but we quickly realized that boutiques are not the only retail stores that can benefit from a higher price,” said Barglof. “With off-price strategies on the rise and more inventory being liquidated at traditional retailers every day, the EVOLVE section of the OFFPRICE Show [will meet] demand by offering the ability to source quality parts from brands and manufacturers with immediate availability. ”
OFFPRICE officials added that while they hope the new section will help increase footfall, they expect that once buyers find out about all of the new vendor options at EVOLVE, they will be inspired to do more. business at the salon.
In 2019, the show attracted 5,552 attendees and 431 exhibitors covering more than 119,000 square feet of exhibition space, according to the List of the best TSNN trade shows 2019.
But with all the other high-end boutiques and clothing options at neighboring MAGIC events at LVCC, what makes EVOLVE unique enough to set it apart from the fashion show pack?
“Many shows may offer store-focused sections, but EVOLVE offers brands that understand the value of an ‘off-price’ strategy and can work with retail shoppers to grow theirs,” said Barglof. “Designed with prices ranging from $ 12 to $ 15, EVOLVE can offer today’s retailers higher margins and unique opportunities that only OFFPRICE suppliers can offer.”
Another first for OFFPRICE this year will be its presence at LVCC, its new temporary home. Produced by Tarsus Group, the value-based apparel show has traditionally been held at the Sands Expo & Convention Center each February and August in Las Vegas, in conjunction with its annual Market Show in New York. (TSNN is also part of the Tarsus Group.) Aimed at small business owners to national chain store retailers, it offers a range of exhibitors showcasing quality clothing, footwear and accessories at value-based costs.