Must Read: The Impact of Sustainability on Fashion PR, Saks Fifth Avenue Owner Partners With WeWork


There are the stories that make the fashion headlines Wednesday.

How sustainability is changing fashion PR
As consumer knowledge and demand for sustainable fashion soars, there is a ‘growing market for communication agencies that can help brands credibly navigate a technical and confusing landscape, providing expertise on the market. how to define and achieve sustainable development goals, and offer advice on how to translate those efforts into messages that will resonate, ”writes Whitney Bauck for Fashion business. Bauck interviews public relations professionals about the changing landscape, meaningful marketing and how brands can build a responsible business. {Fashion business}

Saks Fifth Avenue Owner Partners With WeWork To Create Coworking Spaces
Saks Fifth Avenue owner Hudson’s Bay Co. is teaming up with WeWork to convert parts of its old stores into coworking spaces, Konrad Putzier reports for The Wall Street Journal. “The new company, dubbed SaksWorks, calls on WeWork to manage and staff co-work spaces in buildings belonging to Hudson’s Bay,” Putzier writes. “Hudson’s Bay hopes to capitalize on the rise in remote working, which most polls show many Americans want to continue doing at least part-time.” {The Wall Street Journal}

Live Tinted Founder Deepica Mutyala on Beauty Investing Tokenism
Taylor Bryant of Beauty Independent interviewed Deepica Mutyala, founder of Live Tinted, about her journey in beauty entrepreneurship, specifically exploring her experiences with investors as a woman of color. “I realize that there is still so much education to be done to invest in women of color, and that there is such symbolism involved,” Mutyala said. “If a fund has ever invested in a woman of color, they feel like they’ve checked that box in their portfolio, and they can’t understand the scope of going beyond that one person. [That’s] my personal experience. “{Beauty Independent}

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