Morning Brew / Harris Poll Finds Americans Divided In Dating Attitudes During Pandemic


We Brew editors spend a lot of time writing an informative, non-boring business newsletter. Which means a lot of us are single. And when the pandemic hit, we weren’t sure whether it was okay to keep sweeping – or what we would do if we found a promising connection. Nine months later, we still don’t have clear answers.

So we asked around

A new Morning Brew / Harris poll has revealed that many of you are using those thumbs the way the Lord intended, and we’re not talking about hitchhiking:

  • Of those polled who had been online before, more than two in five (42%) say they do so more now than before the pandemic.
  • Apparently, 40s can be a great time for romance, but not for everyone. 59% of respondents say they will date less once the pandemic is over, but 41% say they will date more.
  • We are also polarized on the subject of meetings with FOMO. 44% say they feel a lot / some anxiety about wasting time pursuing dating during the pandemic, but 56% feel no / not much anxiety about it.

So what does a pandemic date look like? Those we polled said the ideal first date for Covid would involve meeting in an outdoor location (39%), chatting virtually (35%), and staying socially aloof with masks (31%).

At the end of the line : “The dating game in COVID is all screen and no stage,” Harris Poll CEO John Gerzema said. “While 40% of them use dating apps more, 44% are anxious about the time wasted in dating in real life. Expect a dating boom when vaccines hit singles, as nearly half plan to release later after the pandemic is over. ”


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