The Jamaica Tourist Board (JTB) successfully concluded a busy second day at the 2022 edition of the Arabian Travel Market (ATM), where it hosted a wide range of high profile tourism professionals, including major tour operators, travel agents, aviation partners, industry stakeholders and members of the media.
Tourism professionals met with members of the Jamaican delegation to discuss new and expanded partnerships, collaboration opportunities and platforms to enhance Jamaica’s reputation as a destination of distinction for travelers from the Middle East.
The ATM takes place in Dubai from May 9-12, 2022.
The Jamaican delegation is led by the Minister of Tourism, Edmund Bartlett, who is accompanied by Donovan White, Director of Tourism, JTB, and various representatives of Jamaican industry.
During the first two days of the event, the delegation spoke with key industry players and met with new and potential partners to discuss ways to further promote Jamaica to travelers based in the Middle East. .
JTB also organized a “Taste of Jamaica” activity for media and industry delegates from all Gulf Coast (GCC) countries and the Middle East and North Africa (MENA) region. ), allowing visitors to sample authentic cuisine and exquisite Blue Mountain coffee during the networking event.
“We have seen great interest from the MENA region and have made great progress with key industry professionals in the region. We look forward to undertaking further meetings to discuss potential collaboration over the next two days of the show, which will further raise the profile of the destination,” said Bartlett.
White was impressed by the warm welcome.
“We were delighted with the warm welcome we received during the first two days of Arabian Travel Market and were delighted to welcome new and existing partners from across the MENA region to the stand for an authentic ‘taste’ of Jamaica”. The positive encounters and interactions we have undertaken with potential new strategic partners will further develop tourism ties and help establish a solid foundation for exponential success in the MENA market,” said the Director of Tourism.