Inside SPHERE, the support program for emerging brands at Paris Fashion Week

The FHCM showcased eight emerging brands in its last quarterly showcase.

The FHCM showcased eight emerging brands in its last quarterly showcase.

Eight emerging brands recently received the opportunity of a lifetime: to participate in the SPHERE – Paris Fashion Week Showroom. Presented by the Fédération de la Haute Couture et de la Mode, the SPHERE program helps rising brands refine their business and economic development through valuable training and promotion. Participating brands from France and abroad have the chance to present their creations in the emblematic Palais de Tokyo. This season, the showcase was held in person from June 23 to 27, with a virtual edition available from June 25 on the Federation website. website.

Among the lucky brands is EGON Lab, a one-year French brand from partners Florentin Glémarec and Kévin Nompeix that made headlines for their CO2-absorbing collection earlier this year. Another local darling is Valette Studio, the eponymous Pierre-François Valette brand that refreshes classic clothing with impeccable craftsmanship. For his part, Boramy Viguier, based in Paris, brings a touch of mysticism to men’s fashion. The designer spent 5 years with Lucas Ossendrijver before launching his own luxury brand. Duo Mansour Badjoko and Martin Liesnard joined forces to create Mansour Martin in 2019. Their sustainable menswear brand draws inspiration from a wide range of high and low cultures, without compromising on sophistication and quality.

    Image courtesy of SPHERE

What makes the SPHERE showcase particularly attractive is the way each brand brings a unique, sometimes conflicting, sensibility. Juxtapose the romantic and elegant clothing for women and men of Arturo Obegero alongside Blue Marble, inspired by MTV, a brand passionate about international urban fashion. Another study, however: LGN Louis-Gabriel Nouchi and Uniforme. The former brand shapes each collection around a tribute to a book that inspired its eponymous founder, resulting in unisex sportswear like no other. The latter, founded by Hugues Fauchard and Rémi Bats in 2017, claims a philosophy of “conscious minimalism” which informs their refined masculine fashion.

    Image courtesy of SPHERE

Beyond the exhibition of their work, each of the brands receives professional photoshoots of their collections for use in their e-shops, as well as advice on how to optimize their showrooms and buyers’ appointments. This training seems particularly useful given the wave of attention that brands are sure to receive after the showcase. The enviable program is made possible by collaborations with Le New Black and Grand Shooting, as well as the FHCM’s long-standing partnership with DEFI and L’Oréal Paris. As Paris Fashion Week continues to evolve, the SPHERE program ensures that future industry stars have something to shine on.

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