Indian Tourism Sector Focuses On Arabian Travel Market 2022Travel And Tour World

Published on: Thursday, May 12, 2022

The Indian tourism sector is at the center of attention at the ongoing Arabian Travel Market 2022 (ATM) show in Dubai, which has 1,500 exhibitors, representatives from 158 global destinations and 20,000 expected attendees.

The event, which opened on Monday and will run through Thursday, is 85% larger than ATM 2021 in terms of floor space, with growth in every region.

The in-person event will be followed by ATM Virtual, which will run May 17-18.

The incredible India Pavilion was inaugurated by Rupinder Brar, Additional Director General at the Union Ministry of Tourism, and Aman Puri, Consulate General in Dubai, on the opening day of ATM 2022.

The pavilion promotes India as a ‘365-day travel destination’ with something for everyone, from culture, adventure, golf, luxury, wellness and medical tourism.

As Indian flight demands for the UAE and Egypt have seen a significant increase and the country retains its position as Dubai’s largest source market, India’s tourism sector is a key focus for delegates, exhibitors and attendees.

While India’s travel industry is expected to account for 29 million outbound trips annually by 2025, with analysis from two sources predicting that its outbound tourism market will surpass $42 billion by the end of 2024, ATM 2022 will provide a timely opportunity to explore the vast potential offered by the country’s travel, tourism and hospitality sector.

Data from Dubai’s Department of Economy and Tourism (DET) shows the country topped the emirate’s list of source markets for 2021, accounting for 910,000 inbound visitors, and flight inquiries short-haul flights to destinations such as Abu Dhabi, Dubai and Egypt have seen a 30% rise in Indian tourists, according to Thomas Cook (India).

The number of inbound tourists traveling from India to the UAE has seen a 50% increase in recent times, with VFS Global processing 40,000 travel visas since Dubai reopened its borders following the pandemic.

With a Buyers’ Forum dedicated exclusively to India, attendees, exhibitors and delegates at ATM 2022 will have ample opportunity to delve into the country’s tourism, travel and hospitality industry, examine current and future trends and explore ways in which destinations across the Middle East can capitalize on this important source market.

The Incredible India delegation is led by Brar. Uttarakhand, Uttar Pradesh, Madhya Pradesh, Karnataka and the North East region are the targeted areas on the Indian side to showcase to the world.

Uttarakhand Cabinet Minister Satpal Maharaj is also present to showcase the opportunities in the hill state.

During the event, India projects the different verticals of the country’s tourism potential. The ministry has aggressively promoted different tourism products and destinations.

Emphasis was placed on the potential of MICE, film, wellness, medical, luxury, wildlife and adventure tourism.

The Middle East has been the main target market for Indian tourism. A large number of tourists from the Middle East visit India for MICE, medical, wellness, luxury tourism, etc. The Union Ministry of Tourism has holistically promoted Indian tourism in the Middle East market.

Participation in ATM is one such initiative of the Centre.

India has opened up to international visitors, for this the ministry has already launched the “Namaste India” campaign encouraging foreign travelers to come to India.

The ministry also focused on post-pandemic confidence-building strategies. Prime Minister Narendra Modi’s call for “Chalo India”, thus urging the Indian diaspora to inspire at least five of their non-Indian friends every year to visit India, calling them “Rashtradoot”, highlighting the role of tourism in the overall economic growth of the country.

Meanwhile, Maharaj discussed the importance of tourist destinations in Uttrakhand which can be leveraged for the promotion of tourism like adventure tourism, wedding tourism in the state.

He also highlighted the initiatives undertaken by the government of Uttarakhand with regard to increasing tourist footfall in the state, various infrastructure development projects such as Haridwar International Airport and development strategies. ‘coming.

Religious tourism has always been a boon to Uttarakhand, but now the state government is giving it a pop twist with Beatles music videos and ashram projects.

Additionally, the opening of 124 new Himalayan peaks to tourism will encourage adventure tourism in this area.

Multiple trekking, mountaineering and cycling projects are ready to welcome tourists in Meghalaya and Arunachal Pradesh.

The northeast in general is a virgin area for international tourism.

The Ministry of Tourism has also designated 500 villages in Uttarakhand and the northeast as “Vishkarma Village”, and each carries its art, music, tradition as an ambassador to tourists.

It’s an amazing way to support local and folk arts and encourage small-scale start-ups.

The ministry under its brand line “Incredible India” has showcased the country’s rich and diverse tourism potential and provided a platform for tourism stakeholders to showcase the various tourism destinations and products.

Also, to promote India as a “Must See, Must Visit” destination.

It is also working on the national digital tourism mission to centralize all tourist information on a common portal.

As a new trend, the ministry is also engaging with influencers and bloggers from various parts of India to promote indoor places and beauty.

The India pavilion presents India as a “365 day destination”, a multi-faceted tourist destination all year round. ‘Reopening India’ as a theme was amplified during the market with the ‘Namaste campaign’.

Around 18 Indian participants representing the state governments of Kerala and Nagaland, as well as tour operators, travel agents and hoteliers/resorts, will be present in the India pavilion. Apart from this, the state governments of Uttar Pradesh, Uttarakhand, Madhya Pradesh and Karnataka are also showcasing their tourism potential.

The outlook for Indian tourism is certainly very promising with an upward trend in Foreign Tourist Arrivals (FTA) except for the period of the Covid-19 pandemic since March 2020 when international travel was suspended in the most regions of the world.

As the situation slowly and steadily normalizes and international travel has resumed, India is seeing a positive response from most source markets. The Gulf and Middle East region is one of the most important markets for India.

The availability of e-Visa in three different segments i.e. tourist, business and medical segment makes it much more convenient for visitors to travel to India.

India is an experiential destination with its kaleidoscope of ancient culture and heritage, ancient healing systems like Ayurveda, Unani, Siddha, Naturopathy, natural beauty including 70% of the Himalayas and over 7,500 km of coastline, rich flora and fauna, world class medical facilities and many other aspects make it a preferred destination for the discerning traveler.

The enchanting backwaters, hill stations and landscapes make India a magnificent country.

Thematic programs for the integrated development of circuits to improve the country’s infrastructure have been launched by the ministry to enable tourists to fully experience the destination.

The Ministry has also taken the initiative to identify, diversify, develop and promote emerging/upcoming niche tourism products. These have resulted in the development of unique products such as rural, adventure, ecological, wellness, golf, MICE, medical and cruise tourism.

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Tags: Arabian Travel Market 2022 (ATM), Covid-19, Dubai Department of Economy and Tourism (DET), India Tourism