Hindustan Times invests INR 16 Cr in Tjori lifestyle e-commerce platform



Establishment with Hindustan Times will help lifestyle brand build brand awareness in India and accelerate growth globally

Tjori provides e-commerce services of lifestyle products to all India and overseas markets

The growth of the D2C market and the penetration of mobile connectivity in Tier 2 and 3 cities has led to the growth of the e-commerce industry

The Indian press house Hindustan Times has invested 16 Cr INR in the lifestyle brand, Tjori. The signed deal goes beyond equity investments while providing plenty of branding and marketing opportunities for Tjori.

Establishing with Hindustan Times will help the lifestyle brand build brand awareness in India and accelerate growth globally.

Founded in 2013 by Mansi Gupta, Tjori provides e-commerce services of lifestyle products to all over India and overseas markets.

Speaking on the deal, Mansi Gupta, CEO of Tjori, said in a statement, “We are delighted to conclude this deal as it gives us the opportunity to reach a wider audience and present to them what Tjori has to offer. Tjori, as a brand, strives to bring the best of craftsmanship and wisdom with a modern twist. In partnership with HT and its various media channels, we will be able to put Tjori at the forefront of the fashion industry.

Commenting on the investment, Piyush Gupta, Chief Financial Officer of Hindustan Times, added, “We are delighted to announce our partnership with Tjori as it helps us get into the e-commerce market. The deal is bound to bring an ocean of knowledge to all of our readers, regarding the re-modernized way of traditional Indian goodness that Tjori strongly recommends and that we, as allies, also believe.

The e-commerce sector has been one of the fastest growing sectors of the Indian economy in recent years. “India e-commerce market research” report pointed out that the growth of the e-commerce sector is fueled by the increased penetration of smartphones as well as the internet in Tier 2 and Tier 3 cities.

According to the report, ecommerce startups have received a total of more than $ 13.3 billion in 904 funding rounds since 2009. Most funding in ecommerce startups took place in 2017, with a total of 124 rounds of funding, valued at $ 3.5 billion. Additionally, in an economy where physical interaction was absent, e-commerce remained in the lower spectrum of affected sectors. It has also accelerated the growth of the D2C industry in India over the past two years. This, along with the technological reasons mentioned earlier, has made e-commerce companies attractive investment opportunities.



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