Two of the world’s most famous fashion houses are celebrating an important century. One for introducing arguably the most iconic scent to the world, the other for its founding in 1921. Both mark the rare moment with brand new scents so everyone can have fun.
Chanel N ° 5 Hundred Years
Although Gabrielle “Coco” Chanel founded the genesis of what would become Maison Chanel in 1909, she introduced her very first perfume in 1921 – Chanel N ° 5 is one of the most enduring and beloved fragrances in the world. world. Maybe you have a bottle on your dressing table.
As the story goes, No.5 was a recurring theme in Chanel’s life since her childhood, raised by nuns, far from Paris in the Bordeaux countryside. So when her perfumer presented her with 10 different bottles to taste, she immediately landed on the fifth bottle. The rest is history.
While the iconic bottle we know today has been altered (the shape of the bottle itself in 1924 and the beveled cap in the 1950s), the original formula that Chanel launched on May 5, 1921 is timeless and has little changed over the last century. Chanel N ° 5 is described as “this floral bouquet composed around May rose and jasmine presents luminous citrus top notes. Aldehydes create a unique presence while the soft touch of Bourbon vanilla leaves an incredibly sensual trail.
To celebrate the big anniversary of N ° 5, Chanel launched a new line called Chanel Factory 5. It is a limited edition line with very modern white packaging. It includes everything from body oils and bath tablets to creams and a new iteration of the scent that started it all, dubbed # 5 WATER.
But perfume lovers may want to hurry. Several items in the limited range are already sold out.
Gucci goes to the garden
Maison Gucci was founded by Guccio Gucci (short for Guccio Giovanbattista Giacinto Dario Maria Gucci) in Florence, Italy, in 1921. It all started with imported and locally produced leather goods and then branched out into equestrian goods. . Today, the luxury fashion house and maker of merchandising miracles make nearly $ 10 billion in sales annually, producing everything from handbags to home décor, sneakers to eyewear.
Long before the nested G’s came to life, they were printed on humble canvas bags due to supply shortages during WWII, thus the nostalgic basket weaving design was born. Gucci’s infamous Horsebit bag arrived in 1955. Today, G stands for Gucci in almost every language in the world.
To celebrate its 100th anniversary, Gucci has produced a new fragrance collection called Alchemist’s Garden – adding layers of aroma and mystery along the way. It joins Gucci’s high perfume line with 11 legendary iterations with evocative names such as A Chant for the Nymph, Winter’s Spring, A Midnight Stroll and quite simply 1921.
The Gucci Garden – the brand’s epic showcase with an in-house osteria, boutique and bookstore – opened in Florence in 2018 and has since inspired many products and collections. And now also the collection of perfumes The Alchemist’s Garden.
The central scent of the new Alchemist’s Garden collection, 1921, is presented in a green glass bottle and is described as follows: “The Fleur de Néroli is both intense and subtle, combining an elegant density with a sparkling green edge. The greenness of Neroli Flower blends effortlessly with the sparkling freshness of Limone Cedrato, a tangy ingredient, fresher and more floral than lemon.
Intended to be layered, each unique fragrance in the collection makes its own statement.
For Chanel and Gucci, the brand of the century is a momentous occasion and the time to celebrate the sweet smell of success with exciting new fragrances.