Ethical tourism brands are now all the rage

  1. Feedback from the 2021 Responsible Tourism Seminar identified a potential market trend with sustainability and social awareness at the heart of its foundation.
  2. Hotels, airlines and resort destinations will have to live and breathe their brand values.
  3. A new Google list will force hotels to check their environmental credentials.

“The feedback we have received has enabled us to identify a particular profile of traveler, who now actively seeks ethical brands to follow and wants to see tangible evidence that this brand does what it claims to be.

“This potential vertical shows a combination of characteristics attributed to outdoor adventurers, wellness, eco-tourists, digital nomads on ‘workstations’, experiential tourists and socially conscious travelers,” said Danielle Curtis, Exhibition Director ME, Arab travel market.

“Naturally, we will be showcasing this emerging trend at our 2022 hybrid event which will take place live and in person at the Dubai World Trade Center from May 8 to 11, 2022, with a virtual edition on May 17 and 18, 2022.

“Our conference program for ATM 2022 is still being created, but we already have sessions that will address the challenges that airlines, hotels and other destinations will face in the near future, such as healthcare. and safety, technology and equity in health, education and the economy. opportunity, ”added Curtis.

During our aviation seminars at ATM 2021, experts estimated that these would be short-haul leisure stays, favoring low-cost operators who would be the first to recover from the pandemic. While it may still appear to be the case, this emerging market segment will certainly not be confined to one location, will likely choose longer destinations, and stay for a longer period, interspersed with shifts.

“The result here, however, is very similar. These tourists will always want to see brands committed to health and safety and tangible evidence of a sustainable strategy such as certification with an independent body, ”commented Curtis.

To underscore this demand, according to market data on Statista, 81% of 29,349 adults surveyed earlier this year, across 30 countries, confirmed they would like to stay at a sustainable resort, at least once in the past 12 months. future. Five years ago, only 62% of respondents made the same claim.

Indeed, Google has found that the search term “green hotel” has quadrupled over the past 18 months in terms of volume. So, to help eco-tourists, Google will now accredit hotels with a green eco-emblem next to their name during a routine search. It will also add details of the property’s specific sustainability policy, procedures and activities. To be eligible, hotels must have their achievements audited by a credible third party.

“This will provide more transparency for potential customers and help reward hotels with real environmental achievements,” Curtis said.

Now in its 29th year and working in conjunction with the Dubai World Trade Center (DWTC) and the Dubai Department of Tourism and Commerce (DTCM), the event, show highlights in 2022 will include, among others, summits destination focused on key source markets. Saudi Arabia, Russia, China and India.

Travel Forward, the leading global travel technology event that showcases the latest next generation technologies for travel and hospitality, ATM buyer forums and quick networking events, as well as ARIVAL Dubai @ ATM. Through a series of webinars, this dedicated forum covers current and future trends for tour operators and attractions with a focus on business growth through marketing, technology, distribution, thought leadership and relationships. executive level.

ATM 2022 will also host dedicated conference summits on the global stage, covering aviation, hotels, sports tourism, retail tourism and a special hotel investment seminar. The Global Business Travel Association (GBTA), the world’s leading business travel and meeting organization, will once again participate in ATM. The GBTA will provide the latest content, research and education on business travel to drive the recovery and support the growth of business travel.

ATM will play a pivotal role in Arabian Travel Week, a festival of events dedicated to travel professionals from around the world, to collaborate and shape the recovery of the Middle East travel industry, through exhibitions, conferences , information breakfasts, awards, product launches and networking events.

About the Arabian Travel Market (ATM)

The Arabian Travel Market (ATM), now in its 29th year, is the leading international travel and tourism event in the Middle East for inbound and outbound travel professionals. ATM 2021 showcased more than 1,300 exhibiting companies from 62 countries in nine halls of the Dubai World Trade Center, with visitors from over 140 countries over the four days. Arabian Travel Market is part of Arabian Travel Week. # IdeasArriveHere

Next event in person: Sunday May 8 to Wednesday May 11, 2022, Dubai World Trade Center, Dubai.

User-friendly printing, PDF and email