Croatian tourism at World Travel Market in London – partners for next year report growing demand for Croatia

The Croatian Tourist Board currently presents the Croatian tourism offer at the World Travel Market (WTM), one of the largest tourism fairs in the world, which is held this year in its hybrid edition, i.e. live from the 1st to the 3rd November in London, while the virtual edition of the show will be held on November 8 and 9 on the show’s online platform.

The fair was also attended by the director of the Croatian National Tourism Board Kristjan Staničić, who on the first day of the fair met representatives of the most important partners such as EasyJet, UIS, SAGA, & Jet2Holidays. Meetings were also held with representatives from Globetrotter TV, National Geographic and Wanderlust.

“Very good results have been achieved this year, but we also have some great announcements for next year, we have had representatives from, our most important partners in the UK market, who together with TUI we brings the highest number of British tourists. The conclusions of the first day of the fair are very positive, partners for next year predict growing demand for Croatia and more airlines, but we all have an important job and a great responsibility because the precondition for a successful tourist season will be a stable epidemiological situation, ”said Director Staničić.

Richard Owens, Development Manager at EasyJet, said they were very happy with the results. “We have had very good results this year, so we are almost completely back to the trends of 2019. When we talk about Croatia, next year we plan to increase capacity and introduce new flights, and for the first time we are considering the introduction of flights to Rijeka and Osijek airports, ”said Owens.

Frank Broersen of TUI, the world’s leading tourism group, also expressed satisfaction with the demand expressed for Croatia this year. “We are seeing a 16% increase in bookings compared to 2019 and we expect the positive trends to continue and the tourism market to continue to recover next year as well. Final actions and planning phases are underway, negotiations with Croatian partners are underway. ongoing and I believe in a common agreement that will translate into even more of our capabilities in Croatia, ”Broersen concluded.


The Croatian tourist offer is presented on a large stand where 16 co-exhibitors present their offer, including the tourist offices of Zadar, Šibenik-Knin, Split-Dalmatia and Dubrovnik-Neretva, Zagreb and Dubrovnik and Lakes National Park of Plitvice, Croatia Airlines, Maistra Hospitality Group, Valamar, Uniline DMC – Croatia, Perfecta Travel, Liburnia hotels and villas, Aminess hotels and campsites, BAN Tours and Adriatic DMC.

In 2021, over 230,000 tourist arrivals and around 1.2 million overnight stays were made in the UK market in Croatia, representing an 83% increase in arrivals and 77% in overnight stays compared to the same period Last year.