Breeze Airways to target domestic leisure travel market on first flights

Breeze Airways is about to take off. The new low-cost company will operate its first flights on May 27.

Why is this important: The airline has come to life just in time to take advantage of the historic upheavals caused by the pandemic in the air transport market.

  • Used planes are plentiful and cheap, and there is a labor pool to choose from after pilots and other workers lose their jobs at the biggest airlines, the AP Reports.
  • Flight volumes are starts to bounce, through domestic leisure travel – Breeze’s target market.

An unusual pitch: “We created Breeze as a new airline combining technology and friendliness,” says founder David Neeleman.

  • Breeze will even offer KIND bars in flight (also Utz products).

Details: Neeleman is a prolific airline founder, having already launched JetBlue, the Brazilian Azul, the Canadian WestJet and Morris Air (acquired in the 1990s by Southwest).

  • By July, Breeze aims to operate non-stop flights from 16 US airports, targeting small towns where major airlines have cut spending.

To note : The low-cost carrier Avelo Airlines also launched this spring, serving a some destinations on the West Coast.

Our thought bubble: Right from the start, Breeze fills a gap for services that traditional operators do not currently provide. But it could still eat into incumbent sales on the margins – especially helping customers avoid those annoying layover flights to midsize cities.

  • This as Delta, American Airlines and United Airlines operate under the weight of tens of billions of additional debt they have borrowed to stay afloat during the pandemic.

What to watch: Breeze is just beginning. “There are so many city pairs requiring non-stop service across the country, we have 100 more cities under consideration,” according to Neeleman.