Banijay’s New TV Format “Drag Me Out” for “Transforming Celebrities” – The Hollywood Reporter



TV production giant Banijay unveiled Take me out, a new entertainment format of its Mastiff Denmark banner, which sees drag artiststurning celebrities into gender revolutionaries. “

In the show, “a recleaning the troupe of the most legendary drag artists on the scene face off to create fabulous characters for well known celebrities, ”Banijay said. For trail stars, pprofessional pride is at stake, with an artist leaving each episode, cculminating in the final show where the winner will be crowned.

“To win, drag mentors must unleash the celebrities’ alter egos, to bringis lying on their natural interpreter and helping them push them personal boundaries with curiosity and a lot of self-irony, ”according to a description of the show. “Mmostly, they must to entertain in trail throughout the extravagance in high energy lip-sync battles, comedy performances, dance performances and more.

Take me out will be launched on TV 2 Zulu in Denmark during Copenhagen Pride week in start of August and be available for international adaptation.

Hold on to your wigs, or if you’re a drag king, your ‘task, as Take me out promises to be a wild, intrepid and liberating race to break down barriers between the sexes ”, says James TownleYes, gchief lobal of ccontent development at Banijay. “With refreshing, ironic and hilarious celebrity performances framed by the best drag acts in the business, this new format will be full of real talent, water cooler moments and mustsee shows.

crazy Ulrick Holmstrup, CEO of Mastiff Denmark, added:There has never been a better time to celebrate the subversive drag culture, with motivated celebrities findis lying their inner King or Queen at have a lot of fun playing with the genre. Expect full of glitter, belly ilaughs, sensational drops of death and amazing lip sync. For professional drag mentors, the competition is fierce because they all want triumph at the epic showdown and to be crowned Take me out winner.”

Banijay stressed that he owns the rights to several unscripted formats celebrate LGBTQ + culture, including Fabulous dad from Metronome Denmark, a series in which fathers of drag queens try to really understand the lives of their sons by playing the role of drag queens themselves, and children series Ronnie, Reggie and his friends, about two gay penguins from London zoo.

This year, the company launched Banijay Pride, the network for LGBTQ + staff and allies, with a global event hosted by Conchita Wurst.



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