Hotel demand in the majority of Middle East and North Africa (MENA) markets is expected to reach parity with 2019 performance levels in 2022, according to the latest industry forecast from Colliers International, commissioned by RX (Reed Exhibitions), the organizer of Arab Travel Market (ATM) 2022.
With year-over-year increases expected in most MENA markets, the report heralds great news for panelists and attendees at next year’s ATM Hospitality Industry Summit, which will take place during the ATM at Dubai World Trade Center (DWTC) from May 8-11. 2022.
Several regional markets are expected to achieve hotel occupancy rates of 70% or more in 2022, including Dubai (Dubai Creek and Festival City: 76% | Sheikh Zayed Road: 74% | Palm Jumeirah: 78% | Dubai Marina and JBR: 80%); Ras Al Khaimah (70%); Cairo (70%); Alexandria (70%); and Doha (72%).
While demand from businesses, including Meetings, Incentives, Conferences, and Events (MICE), has bolstered the initial post-pandemic recovery of the MENA hospitality industry, the Colliers report notes that domestic segments and leisure activities in the region are likely to play an increasingly important role in 2022, amid continued changes in operational practices for global business travel.
In addition, researchers predict that mega-events, such as Expo 2020 Dubai and the Qatar Soccer World Cup 2022, will not only result in a large influx of demand for their hosts, but are also likely to produce a ” halo effect ”beneficial for the surrounding markets. .
Returning by popular demand, the ATM Hospitality Industry Summit will provide a valuable opportunity for industry figures to share their expert perspectives on the latest trends. The MENA region’s hotel sector will be at the heart of the next ATM, which will take place at the DWTC from May 8 to 11, 2022.
Danielle Curtis, ME – Arabian Travel Market Exhibition Director, said: “ATM 2021 has proven to be a major asset, despite the many challenges posed by Covid-19. We welcomed 28 main stand builders, including global and regional hotel brands. The shared stands hosted 390 companies from the hotel sector, most of which came under the “destination” label, and 45% of our exhibitors specializing in accommodation products.
“With the MENA travel and tourism sector recovering in full swing, we expect ATM 2022 to be even busier. A series of big hitters from the hotel industry have already confirmed their presence, including Jumeirah International; Atlantis, the palm; Marriott International Hotels; JA resorts and hotels; Steinberger Hotels; Minor hotel group; Best Weston International; and much more. And there are still six months until the main event.
Colliers’ research notes that the government’s continued support for tourism and travel throughout the pandemic has been – and will continue to be – a key factor in the sector’s recovery. Country-focused initiatives, which have supported regional hotels during increased travel restrictions, are expected to result in continued improvements for markets such as Ras Al Khaimah, United Arab Emirates, and Riyadh, Saudi Arabia.
The performance of hotels in the United Arab Emirates and Qatar is expected to gain further momentum thanks to mega-events. Expo 2020 Dubai is likely to positively impact all markets in the Emirates, while next year’s FIFA World Cup is expected to be a major driver in Q4 2022 – not just for Qatar, but also in terms of excessive demand in the main transit centers. like Dubai and Abu Dhabi.
Overall, the UAE’s hotel sector is expected to grow 12% year-on-year in 2022, while Qatar’s capital Doha is expected to exceed 2019 hotel demand levels this year and year. next.
“The forecasts set out in Colliers International’s latest forecast are not only extremely encouraging, they are also in line with the expectations of many other industry experts,” added Curtis. “We anticipate that the industry will continue to gain momentum and find itself in an even stronger position at the time of the show, which is why we look forward to welcoming delegates and attendees for in-depth discussions and lively debate. at the ATM Hotel Industry Summit. . “
Delegates will debate a range of pressing industry issues, such as how tourists’ priorities are shifting and ways the sector can continue to rebuild and innovate in a post-pandemic landscape.
The summit will take place on ATM’s global stage, reflecting the importance of the hotel sector to the travel and tourism industry and to the wider economy of the MENA region. The event will consist of two sessions, both moderated by industry experts from Colliers International and hosted in collaboration with ATM 2022’s official hospitality partner, Emaar Hospitality.
The first session will explore the future of the MENA region’s hospitality industry, addressing issues such as the trajectory of the sector, likely tourism hot spots, and the potential to bring new hospitality concepts to fruition.
The second session will address the eternal question of what the guests really want. From experiential and eco-friendly stays with a local benefit and wellness experiences that go beyond spas to loyalty programs and apps that meet new lifestyle demands, panelists will examine the evolution priorities and motivations of customers in 2022 and beyond.
Now in its 29th year and working in conjunction with the Dubai World Trade Center (DWTC) and Dubai Department of Tourism and Marketing (DTCM), ATM show highlights in 2022 will include, among others, Destination Summits focused on the main source markets of Saudi Arabia, Russia, China and India.
Travel Forward, the world’s leading travel technology event, will spotlight next-generation innovations for tourism and hospitality, ATM buyer forums and quick networking events, as well as ARIVAL Dubai @ ATM . Through a series of webinars, this dedicated forum covers current and future trends for tour operators and attractions, with a focus on business growth through marketing, technology, distribution, thought leadership and executive level relationships.
ATM 2022 will also host conference conferences on its global stage, covering aviation, hotels, sports tourism, retail tourism and a special hotel investment seminar. The Global Business Travel Association (GBTA), the world’s leading business travel and meeting organization, will once again participate in ATM. The GBTA will provide the latest business travel content, research and training to help drive the recovery and support the growth of business travel.
ATM will play a pivotal role in Arabian Travel Week, a festival of events dedicated to enabling travel professionals around the world to collaborate and shape the recovery of the Middle East travel industry, through exhibitions, conferences, information breakfasts, awards, product launches, and networking events.
The United Arab Emirates remains one of the safest countries from Covid on the planet, with consistently low case rates and robust measures in place to ensure the safety of tourists at every stage of their visit, from arrival to departure. Like its neighboring emirates, Dubai is committed to maintaining the highest health and safety standards. Its handling of the pandemic has been endorsed by the World Travel and Tourism Council (WTTC), which has awarded the city a “Safe Travel” seal.