Exhibitors at the Arabian Travel Market (ATM) 2022 will pull out all the stops to show off their creativity and business acumen at this year’s ATM Best Stand Awards 2022.
The awards will recognize the creative design, people skills and commercial appeal of exhibiting companies’ stands during the annual showcase to be held at the Dubai World Trade Center from May 9-12, 2022.
Danielle Curtis, ME Exhibit Manager, Arabian Travel Market, said, “Arabian Travel Market wouldn’t be the huge success that it is without the incredible amount of effort and investment that went into creating and management of exhibitor stands at the show.
“Since its inception, the awards program has not only recognized the efforts of exhibitors, but also encouraged exciting, fresh and creative exhibits.”
The five categories this year will be – Best Booth Design, Best Booth for Doing Business, Best Booth Functionality, Best New Booth, Best Booth at ATM Travel Tech and the People’s Choice Award.
Judging will take place on the second day of the show (Tuesday May 10) and the winners will be announced on day three (Wednesday May 11), with the panel including journalists and industry speakers, such as Paul Clifford, Editor-in-Chief of ‘ITP Hospitality Group and Philip Wooller, Regional Director MEA of global hotel research company STR.
“With over 2,000 exhibiting companies spread across 10 exhibit halls, the judging panel will have plenty of ground to cover,” Curtis added.
The criteria for the Best Booth Design award focus on identifying an eye-catching booth with a creative design that makes the best use of the available space. It should also look inviting from a visitor perspective and have an outstanding presence in the lobbies, attracting a high level of visitor traffic.
For the award for the best stand to do business, the jury will be looking for a lively B2B atmosphere as well as a well-thought-out and easy-to-navigate layout with a good presentation of the stand and its services.
The Best New Booth award is intended to recognize attendees making their ATM debut this year. Judges will be looking for a creative and impactful stand that makes the best use of available space and with an exceptional presence in the room, as well as inviting and engaging from a visitor perspective.
The final prize is the best booth within ATM Travel Tech, which highlights the importance of technology to the industry and rewards technology-focused exhibitors.
Once the winners are selected, they will be voted on by the public for the chance to walk away with the coveted People’s Choice Award. Calls for votes will be launched via social networks and the winner will be announced on Thursday 12 May. All results will be shared with a global audience via ATM’s social media platforms.
Now in its 29th year and working in conjunction with the Dubai World Trade Center (DWTC) and the Dubai Department of Economy and Tourism (DET) – formerly the Department of Tourism and Trade Marketing (DTCM) – the points ATM show highlights in 2022 will include, among others, a destination summit focusing on the key source market of India, as well as Saudi Arabia.
Previously called Travel Forward, the revamped and rebranded ATM Travel Tech event will take place on the ATM Travel Tech Stage, hosting seminars, panel discussions and presentations as well as the first ATM Draper-Aladdin startup competition.
The dedicated [email protected] forum, meanwhile, will cover current and future trends for tour operators and attractions, focusing on business growth through marketing, technology, distribution, thought leadership and relationships. at management level.
ATM will once again play a vital role in Arabian Travel Week, a festival of events dedicated to enabling travel professionals around the world to collaborate and shape the recovery of the travel industry in the Middle East through exhibitions, conferences, information breakfasts, awards, product launches and networking events.
The UAE remains one of the most Covid-secure countries on the planet, with consistently low case rates and robust measures to keep tourists safe at every stage of their visit. Like its neighboring emirates, Dubai is committed to maintaining the highest health and safety standards. The World Travel and Tourism Council (WTTC) has endorsed its handling of the pandemic, awarding the city a “Safe Travels” stamp.
In line with the UAE government’s forward-thinking transition to a four-and-a-half-day, Monday-Friday work week, this year’s edition of ATM will begin on Monday, May 9.
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