Arabian Travel Market aims to attract European tourists to the Middle East

The 29th Arabian Travel Market (ATM) show is currently taking place in Dubai. This industry event brings together companies from across the industry to discuss the future of international travel and tourism.

As a traveler, you may wonder how this affects you, but it’s a great way to discover new destinations and activities for your future vacation.

We’ve all heard of dubai but ideas from the industry event might make you consider a trip to one of the other six United Arab EmiratesJordan, Oman or Saudi Arabia.

Where is Ras Al Khaimah located?

Ras Al Khaimah (RAK) is one of the seven emirates, along with Dubai. It is the northernmost emirate with a coastline along the Persian Gulf.

There has been a great effort in recent years to develop it as an attractive destination for tourists following the popularity of Dubai.

One of the big talking points at ATM is how the range of activities, tours and attractions on offer is playing an increasingly important role in people’s choice of holiday destination, as well as the ease of travel.

“Our key markets are from Germany and the UK, but we also have growing markets from the Czech Republic, Poland and other markets that find direct travel very easy to enter the Emirates,” explains Raki Phillips, CEO of Ras Al Khaimah. Tourism Development Authority (RAKTDA).

Exciting activities are certainly something that RAK has also taken into consideration, as it is now home to the the longest zip line in the world.

Visitors can jump from Jebel Jais mountain, the highest peak in the United Arab Emirates, before hurtling down a colossal 2.83 km zipline – the equivalent of 28 football fields – at speeds of up to 160 km/ h.

Why visit Saudi Arabia?

“I think travelers in Europe are looking for culture,” says Fahd Hamidaddin, CEO of the Saudi Tourism Authority.

“[Saudi Arabia] is incomparable – it has been hidden from everyone with all its rich civilization and the greatest Arabian dunes.”

Saudi offers a variety of activities. Its long coastline along the Red Sea offers plenty of opportunities for diving and snorkeling through incredible coral reefs.

The ancient city of AlUla is the first UNESCO World Heritage Site in Saudi Arabia. Here you can explore the ancient rock-cut tombs at Hegra, see stunning natural geography such as Jabal AlFil (Elephant Rock) or go on an adventure on foot, bike or buggy.

Watch the video above to learn more.