His Highness Sheikh Ahmed bin Saeed Al Maktoum, Chairman of the Dubai Civil Aviation Authority, Chairman of Dubai Airports, Chairman and CEO of Emirates Airline and Group and Chairman of Dubai World, today officially opened Arab Travel Market (ATM) 2022, marking the start of the 29th edition of the largest travel and tourism exhibition in the Middle East.
The event opened its doors by highlighting the future of international travel and tourism in the region and beyond. As the post-pandemic recovery of the travel and tourism sector in the Middle East continues apace, industry leaders including Issam KazimCEO, Dubai Corporation for Tourism and Commerce Marketing; Scott Livermorechief economist at Oxford Economics; Jochem-Jam Sleifferpresident for the Middle East, Africa and Turkey at Hilton; Bilal Kabbani, Head of Travel and Tourism Industry at Google; and Andre Brown, Regional Director for Europe, Middle East and Oceania at the World Travel & Tourism Council (WTTC) explored the latest trends and global movements driving the industry forward. Flexibility, responsiveness, sustainability and innovation were all highlighted as catalysts for long-term success.
Commenting on the ever-increasing importance of eco-friendly travel and tourism, Issam Kazim said, “With the post-pandemic era set to create a highly competitive landscape, our successful tourism recovery strategy continues to evolve in depending on the disturbances that occur in the world. tourism. As we continue to embrace creativity and innovation to stay ahead, we will remain focused on creating alternative paths of growth as we strive to achieve our visionary leadership goal of making Dubai the most wanted destination in the world and the best place. in the world to live and work.
Other Kazim panelists cited examples such as Expo 2020 Dubai as evidence of the emirate’s success in delivering on its travel and tourism commitments, noting that destinations in the Middle East are working hard to reflect this success.
Panelists also noted that domestic travel has rebounded at a faster rate than international travel in the Middle East. Regional travel accounted for 55% of demand in 2019, according to Scott Livermore, and that figure rose to more than 80% during the segment’s post-Covid peak. While Livermore predicted that the proportion of regional travel accounted for by international travel would continue to recover in the future, he also pointed out that the importance of domestic travel is likely to persist.
In addition, speakers highlighted the role of mega-events, such as Expo 2020 Dubai and FIFA World Cup Qatar 2022, in ensuring that tourism in the Middle East continues to recover faster than in other regions. Panelists also noted that while supply chain and oil price issues pose challenges for the sector, they remain cautiously optimistic due to high levels of pending demand in the wake of the pandemic.
Danielle CurtisME Exhibition Manager for Arabian Travel Market, added, “Industry professionals are going to great lengths to meet changing customer demands in the wake of the global pandemic, and it was interesting to hear more on the measures already taken to ensure the long-term success of travel and tourism in our region.
Now in her 29and year and in collaboration with the Dubai World Trade Center (DWTC) and the emirate’s Department of Economy and Tourism (DET), ATM 2022 features 1,500 exhibitors, representatives from 112 global destinations and an expected 20,000 visitors at the during the four days an event.